Dedicated to the belief that the cloud should be open
open cloud manifesto
Spring, 2009
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public.
Improving Business Processes
The cloud provides an infrastructure for improving business processes. An
organization and its suppliers and partners can share data and applications in
the cloud, allowing everyone involved to focus on the business process instead
of the infrastructure that hosts it.
Minimizing Startup Costs
For companies that are just starting out, organizations in emerging markets, or
even “Skunk Works” groups in larger organizations, cloud computing greatly
reduces startup costs. The new organization starts with an infrastructure
already in place, so the time and other resources that would be spent on
building a data center are borne by the cloud provider, whether the cloud is
private or public. 
Challenges and Barriers to
Adoption
Although the cloud presents tremendous opportunity and value for organizations,
the usual IT requirements (security, integration, and so forth) still apply. In
addition, some new issues come about because of the multi-tenant nature
(information from multiple companies may reside on the same physical hardware)
of cloud computing, the merger of applications and data, and the fact that a
company’s workloads might reside outside of their physical on-premise
datacenter. This section examines five main challenges that cloud computing must
address in order to deliver on its promise.
Security
Many organizations are uncomfortable with the idea of storing their data and
applications on systems they do not control. Migrating workloads to a shared
infrastructure increases the potential for unauthorized access and exposure.
Consistency around authentication, identity management, compliance, and
access technologies will become increasingly important. To reassure their
customers, cloud providers must offer a high degree of transparency into their
operations.
Data and Application Interoperability
It is important that both data and applications systems expose standard